Tourism: Respond, Restart, and Recover


Tourism: Respond, Restart, and Recover

24 June 2020

The third Policy Actions for COVID-19 Economic Recovery (PACER) Dialogue on “Tourism: Respond, Restart and Recover” featured global good practice examples of effective tourism crisis recovery policies. Over 130 participants including 64 government officials from Southeast Asia and the People’s Republic of China participated in the Dialogue, sharing knowledge and country experiences and lessons on Travel and Tourism policies and measures taken to mitigate the negative effects of the COVID-19 pandemic and accelerate recovery.

The third PACER Dialogue aimed to:

  • promote a better understanding of the options available for sequenced crisis management policies, considering different country situations and milestones, e.g. restarting operations, reaching recovery, and redesigning for the new normal;
  • disseminate global best practices and lessons on how the tourism sector could “bounce back better” from the COVID-19 pandemic; and
  • provide a platform for policy makers and tourism practitioners to share knowledge and experience and collaboratively learn from each other.
Program and Learning Materials: 
Date Session / Activity Presentation Material Speaker(s)
24 Jun 2020 3rd PACER Dialogue – Overview and Objectives Ramesh Subramaniam Director General, Southeast Asia Department, Asian Development Bank
24 Jun 2020 Tourism Response and Recovery: Rebuilding Economic and Social Benefits and Re-inspiring Travelers Confidence Travel & Tourism, Southeast Asia and COVID-19
Presentation on global good-practice examples of effective tourism crisis recovery policies using a phased approach for managing and mitigating the crisis...
Tiffany Misrahi
24 Jun 2020 Panel of Experts Inputs/Reactions Building Travelers Confidence to Cross Borders Mario Hardy, Chief Executive Officer, Pacific Asia Travel Association
24 Jun 2020 Panel of Experts Inputs/Reactions Effective Digital Marketing and Promotion post COVID-19 Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office
24 Jun 2020 Open Discussion and Questions Ramesh Subramaniam (Moderator)
24 Jun 2020 Synthesis and Summary Ramesh Subramaniam, Director General, SERD, ADB


The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.