Rx: The Value of Communication in Health Projects 26 February 2015 Philippines ADB’s Second Urban Primary Health Care Project used communication and social mobilization for Bangladesh's urban poor to adopt home-based healthy behavior and seek services for infectious diseases, HIV/AIDS control, nutrition, and sanitation. Bangladesh Center for Communication Programs in this learning event shared practical strategies and evaluation results. Program and Learning Materials 26 February 2015 Session / Activity Title Speaker(s) Presentation Rx: The Value of Communication in Health Projects From the outset, ADB’s Second Urban Primary Health Care Project in Bangladesh integrated development communication as one of the outputs to ensure… Brian Chin, Yasmin Khan Highlights of the Event Rx: The Value of Communication in Health Projects Having identified communications as an essential project element, a behavior change communication and marketing (BCCM) strategy involving all… Asian Development Bank Disclaimer The views expressed on this website are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. By making any designation of or reference to a particular territory or geographic area, or by using the term “country” in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area. Event Coordinator/s Pinky Serafica ADB Organizer/s Department of Communications and Knowledge Management Read Also How to Persuade Poor Families to Get Primary Health Care Improving Women's Health Through Public-Private Partnerships Topics Capacity Development Health Poverty