Rx: The Value of Communication in Health Projects
26 February 2015

Philippines

ADB’s Second Urban Primary Health Care Project used communication and social mobilization for Bangladesh's urban poor to adopt home-based healthy behavior and seek services for infectious diseases, HIV/AIDS control, nutrition, and sanitation. Bangladesh Center for Communication Programs in this learning event shared practical strategies and evaluation results.

Program and Learning Materials
Session / Activity Title Speaker(s)
Presentation Rx: The Value of Communication in Health Projects
From the outset, ADB’s Second Urban Primary Health Care Project in Bangladesh integrated development communication as one of the outputs to ensure…
Brian Chin, Yasmin Khan
Highlights of the Event Rx: The Value of Communication in Health Projects
Having identified communications as an essential project element, a behavior change communication and marketing (BCCM) strategy involving all…
Asian Development Bank

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Event Coordinator/s

  • Pinky Serafica

ADB Organizer/s

  • Department of Communications and Knowledge Management

Topics

  • Capacity Development
  • Health
  • Poverty