Zuraina Zaharin

, Eco Loo
Profile / Bio: 

Zuraina has established an impact-driven social enterprise through a joint venture partnership with a Swedish innovation provider company that specializes in sustainable toilet solutions.

Being an adventurer who loves nature so much she was disturbed by the research by the WTO that there are 2.5 billion people worldwide who lack access to proper toilets and hygiene. She, therefore, took the risk to invest in biological toilet technology namely ECOLOO and established ECOLOO GREENTECH MALAYSIA and turned the startup company into an impact-driven social enterprise.

Starting from zero funds, she raised capital through microfinance, sales, grants, and cash rewards to run her business. She outsourced the production of toilets to a local manufacturer and managed the entire social business on her own until she received small grants from a government agency. She continued to market her solutions by participating in exhibitions, conferences and high-level meetings, speaking on various platforms, and convincing the policymakers, accreditation bodies and relevant ministries. 

She has traveled the world to speak, convince, sell, distribute and implement the toilets and within less than 3 years, ECOLOO’s presence is already in 20 countries. 


Title Date Learning Materials Topic
Scaling Up Investments in Green Businesses: What Can Be Done to Support Green Small and Medium Enterprises 23 November 2016 Multimedia Environment, Private Sector
EcoLoo: Sustainable Toilet for All 23 November 2016 Slides Environment, Private Sector, Water