Professor, Yonsei University Profile / Bio Profile / Bio Sung Joo Bae is currently a Professor at Yonsei University Business School, where he teaches Management of Technology, Product and Service Innovation, and Entrepreneurship. He recently took a visiting position at National University of Singapore (NUS) and also worked for The University of Hong Kong (HKU) before he joined Yonsei. He also has extensive industry experience as IT specialist at IBM Global Services in Korea, as Cofounder & Director at Knowledge Cube, Inc., and as an external board member for the startup game company, Company 100, Inc and Korean Logistics and Storage, Inc. Through his career in academia and industry, he has been consulting firms in various industries such as Hyundai Motors, POSCO, LG, Samsung, SK and Grundfos (Denmark). Materials