Nicolas Pitet

Nicolas Pitet is the Senior Sustainable Tourism Specialist at the Asian Development Bank, where he supports the growth of ADB's tourism portfolio across Asia and the Pacific. He is driven by a belief that well-designed destinations can generate investment, create jobs, and foster inclusive, climate-resilient growth, shaping places where communities, visitors, nature, and culture thrive together.

Prior to joining ADB, Nicolas held senior advisory role at PwC and worked as a consultant for the World Bank, IFC, UNWTO, UNESCO, and ILO, as well as a private sector advisor to tourism investors and hotels chains, developers, and certification bodies. Across these assignments, he has led work on destination planning, sustainable standards design, GSTC-aligned certification and accreditation review, climate adaptation and resilience, ESIAs, and investment and feasibility studies.

With over 20 years of experience across Asia, the Pacific, Europe, the Middle East, and Africa, he partners with governments and businesses to move sustainable tourism from ambition to action. Nicolas holds a Master's in Tourism Sites and Destinations Planning and Management, and a Master's in History of Art, Archaeology and Architecture, both from Université Bordeaux.