Jessie McComb

Senior Tourism Industry Specialist, ADB

Jessie F. McComb is the Senior Tourism Industry Specialist at the Asian Development Bank where she is building the ADB tourism portfolio and leading the Sustainable Tourism Community of Practice. She has a passion for identifying untapped opportunities and designing high-impact initiatives that drive investment, create jobs, and foster sustainable growth.

Prior to joining ADB, Jessie held a senior position at the World Bank and International Finance Corporation, where she led regional initiatives on sustainable tourism and advised governments on policy reform, integrating planning, and investment strategies, promoting private sector–led tourism development.

With 25 years of experience, she has become a trusted advisor to governments and businesses seeking to maximize the economic potential of tourism. Jessie is a member of the World Economic Forum’s Beyond Tourism Insights Council and holds a Masters of Tourism Administration from the George Washington University with a concentration in Sustainable Destination Management.

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Materials

Title Date Learning Materials Topics
Sustainable Tourism Development Opportunities Slides ADB Administration and Governance, Finance
Private Sector Showcase: Intrepid Travel Multimedia Climate Change, Energy, Environment, Public Sector Management and Governance, Regional Cooperation and Integration
Private Sector Showcase: Coral Restoration and Eco-Tourism in Palau Slides Climate Change, Energy, Environment, Public Sector Management and Governance, Regional Cooperation and Integration
Understanding Blue Tourism and its Value Chain Slides Climate Change, Energy, Environment, Public Sector Management and Governance, Regional Cooperation and Integration
Cruise and Tourism Ports: Managing Growth Responsibly Slides Climate Change
Emerging Areas Slides ADB Administration and Governance, Finance