Jens Thraenhart

Mr. Jens Thraenhart has over 25 years of international travel, tourism, and hospitality experience. In 1999, he founded Chameleon Strategies, an Affiliate Member of the World Tourism Organization (UNWTO), advising tourism organizations and travel businesses in leveraging digital engagement to drive sustainability. Previously, he co-founded leading China travel marketing agency Dragon Trail, and headed up the marketing strategy and digital departments at Fairmont Hotels & Resorts, Canadian Tourism Commission, and Dusit International.

He was appointed by the tourism ministries of Cambodia, Lao PDR, Myanmar, PR China, Thailand, and Viet Nam to head the Mekong Tourism Coordinating Office (MTCO) as its Executive Director in 2014 and has since spearheaded various award-winning initiatives.

Mr. Thraenhart has been recognized as one of the Top 25 Most Extraordinary Minds in Travel and Hospitality. An MBA graduate of Cornell University, he is currently pursuing his Doctorate in Tourism and Hospitality at The Hong Kong Polytechnic University. He is currently serving as the Vice Chair of the Affiliate Members Board of the World Tourism Organization (UNWTO).