Events

Rx: The Value of Communication in Health Projects

26 February 2015

Manila

Philippines

ADB’s Second Urban Primary Health Care Project used communication and social mobilization for Bangladesh's urban poor to adopt home-based healthy behavior and seek services for infectious diseases, HIV/AIDS control, nutrition, and sanitation. Bangladesh Center for Communication Programs in this learning event shared practical strategies and evaluation results.

Program and Learning Materials:

26 Feb 2015

Date	Session / Activity	Presentation Material	Speaker(s)
26 Feb 2015	Presentation	Rx: The Value of Communication in Health Projects From the outset, ADB’s Second Urban Primary Health Care Project in Bangladesh integrated development communication as one of the outputs to ensure that...	Brian Chin, Yasmin Khan
26 Feb 2015	Highlights of the Event	Rx: The Value of Communication in Health Projects Having identified communications as an essential project element, a behavior change communication and marketing (BCCM) strategy involving all stakeholders...	Asian Development Bank

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